Craig Groenewald is an Author, TV Producer and Digital Content Strategist based in Cape Town, South Africa. Take a look around and let me know if you would like to get in touch for any creative project!!
I was recently featured as part of the #careerpride series from Career24, where they profiled my work as a Digital Strategist-turned-Producer!
Some of my favourite quotes from the article include:
Craig now finds himself taking on more responsibilities in the television industry and taking his knowledge of film, television and digital media to head up the flagship project of Okuhle Media, Hectic Nine-9.
If you want to read the full article, which sums up a few things I’ve been doing in the past year or three, simply visit www.careers24.com. The article gives a great overview of my career in the past few years, including Digital Strategist and Television Producer for Hectic Nine-9, as well as Children’s Author for the Our Story Collection by Heritage Publishers.
Over and above this great article, I was also featured on the @careers24sa Instagram Feed:
Directed by the renowned Kyle Lewis, Ricky Rick’s Exodus is a unique cross-pollination of genres – a mixed palette where music video meets short film. Three tracks from Ricky Rick’s album ‘Family Values’ are presented in three different vignettes steeped in myth and symbolism, each piece a stand alone narrative as well as a collective, nuanced story of catharsis.
On this production, I had the honour of working with an insanely talented team, consisting of Producer Will Nicholson, D.O.P Pierre de Villiers, Stylist Kaley Meyer, Editor Stephen Du Plessis, and a host of talent from Khayelitsha Site C, Cape Town.
Apart from the usual AD responsibilities of keeping the schedule, my other roles on Exodus included driving the bakkie, light-swinging and smoke-bomb supervision!
To date, the Awards won by Riky Rick’s Exodus include a Silver Loerie for “TELEVISION, FILM AND VIDEO COMMUNICATION: MUSIC VIDEOS” as well as a Feature on the international SHOTS website